SPORTS NUTRITION

This is a really interesting topic in nutrition and went to Vitafoods last year where there was much discussion.

I thought this may be of interest

Vitafoods Insights <vitafoods@informa.com>	Apr 16 (3 days ago)
to mabel

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Sports nutrition has come a long way from on-shelf products targeted only to bodybuilders and professional athletes; with today’s consumers seeking protein in more diverse products and increasing numbers of the casually active ‘weekend warriors’, growth in this sector shows no sign of slowing down. Consumers globally are more interested in healthy diets and exercise, expanding the consumer base and ensuring continued market potential.

Sports nutrition has come a long way from on-shelf products targeted only to bodybuilders and professional athletes; with today’s consumers seeking protein in more diverse products and increasing numbers of the casually active ‘weekend warriors’, growth in this sector shows no sign of slowing down. Consumers globally are more interested in healthy diets and exercise, expanding the consumer base and ensuring continued market potential.

Takeaways for Your Business: The market is booming in Europe, with continued innovation in ingredients and finished products. Research shows 72 percent of consumers want industry-wide certification to ensure ingredient quality. Manufacturers and retailers making health and nutrition claims need to be aware of the legal requirements of marketing claims.